Co-Founder

Sydney Farrar is a versatile brand marketer and strategist with deep expertise in translating cultural insight into meaningful, high-impact brand moments. With experience spanning the beauty, spirits, and lifestyle industries, she has cultivated the ability to deliver results that matter most to brands and clients. She has worked with renowned brands such as Hennessy, COVERGIRL, evian, Smirnoff, and Ketel One, developing impactful campaigns and partnerships that connect brands with culture and community. Sydney’s expertise lies in translating real-time cultural insights into meaningful brand activations, experiential marketing, and strategic collaborations—helping brands stay relevant and ahead in a constantly evolving landscape.

Co-Founder

With a background in PR, brand partnerships, and influencer marketing, Taylor has worked across top consumer and lifestyle brands like McDonald’s, Diageo and Walgreens to drive thoughtful, results-driven campaigns. She’s also the founder of Aspire TLNT, a boutique talent agency supporting micro lifestyle creators with big aspirations. Through her corporate experience, Aspire, and now Currency, Taylor combines her industry expertise with her commitment to mentorship, helping creators and professionals grow with intention and impact.

Co-Founder

A creative, multidimensional marketing professional with over a decade honing expertise in marketing, public relations, media, and entertainment. Shaping campaigns for Fortune 500 giants, entertainers, and athletes, her passion for empowering diverse voices and audience-centered approach is her guiding light. With a career that has included roles at Urban One, Team Epiphany, and Roc Nation, Abigail has excelled at crafting culturally relevant campaigns that foster meaningful relations between brands and audiences. Her secret weapon is her ability to push creative boundaries rooted in cultural insights and innovation, translating into a NAACP nomination and a four-time Telly Award winner.